LAUNCH COORDINATION
Connect pre-launch activity, communications and local experiences within a regional launch journey.
SELECTED WORK IN GAMING LATAM
INDIANA JONES AND THE GREAT CIRCLE
BUILDING A LATAM
LAUNCH
JOURNEY.
From early access and hands-on previews to launch coverage, creators and a CCXP experience — connecting a global adventure with local fan culture.
- CLIENT
- Bethesda Softworks
- INDUSTRY
- Gaming & Entertainment
- FOCUS
- Building a LATAM Launch Journey
01 / CONTEXT & CHALLENGE
TURN A GLOBAL ICON
INTO A LOCAL LAUNCH MOMENT.
Indiana Jones brought the recognition of a global entertainment franchise. The launch challenge was to connect that familiarity with the experience of playing the game, through local media, creators and fan culture across LATAM.
The campaign brought together early hands-on access, previews, reviews, creator content and live experiences — giving audiences multiple ways to discover the adventure over time.
02 / MFB’S CONTRIBUTION
ACCESS. ADVOCACY.
LAUNCH. EXPERIENCE.
Regional coordination connecting the different stages of the launch, with media, creators and event partners contributing to a shared journey.
EARLY ACCESS & HANDS-ON
Support opportunities for selected media and creators to experience the game and develop informed coverage.
PR, MEDIA & CREATORS
Coordinate complementary launch touchpoints across editorial coverage, paid media and creator content.
EXPERIENTIAL EXECUTION
Support fan experiences at CCXP in coordination with Xbox and the wider event team.
03 / THE LAUNCH JOURNEY
MULTIPLE MOMENTS.
ONE CONNECTED ADVENTURE.
EXPERIENCE BEFORE LAUNCH
Hands-on previews and early access gave selected media and creators direct context for interviews, editorial coverage and launch-day conversation.
STORIES ACROSS CHANNELS
PR, paid media, reviews, video and creator content offered complementary paths into the game. Collector’s Edition activity added a tangible connection with the franchise beyond the screen.
CCXP: THE ADVENTURE BECOMES PHYSICAL
Within Xbox’s CCXP 2024 presence, playable stations, the Temple Challenge and Fedora pins brought the game into the event experience. Developer interviews and an Omelete Stage appearance extended the conversation beyond gameplay.
04 / QUALITATIVE IMPACT
A LAUNCH BUILT
ACROSS MULTIPLE MOMENTS.
Early access, editorial storytelling, creator activity and live experiences gave the launch complementary points of contact with LATAM audiences. The work connected discovery with participation, rather than treating launch as a single date.
INFORMED DISCOVERY
Hands-on context.
Stories that explain the game.
FAN PARTICIPATION
Gameplay and live experiences.
A tangible connection.
CONTINUITY
Previews, launch and CCXP.
A connected sequence.
This overview is qualitative. Internal KPIs, targets, budgets, partner-level performance and proprietary operational details are not disclosed.
A GREAT LAUNCH
IS A JOURNEY — NOT A DATE.