PARTNER COORDINATION
Align selected Bethesda activities with Xbox’s broader event presence and shared execution requirements.
SELECTED WORK IN GAMING LATAM
BETHESDA @ CCXP / 2023–2025
BUILDING FAN
EXPERIENCES.
YEAR AFTER YEAR.
Three consecutive editions connecting game franchises with Brazilian fan culture — as part of Xbox’s broader CCXP presence.
- CLIENT
- Bethesda Softworks
- INDUSTRY
- Gaming & Entertainment
- FOCUS
- Long-term Brand Building / 2023–2025
01 / CONTEXT & CHALLENGE
BUILD CONTINUITY.
KEEP EACH EDITION RELEVANT.
CCXP brings gaming into a wider entertainment and fan-culture environment. Bethesda’s participation needed to give visitors meaningful ways to connect with its franchises within Xbox’s broader presence.
Across consecutive editions, the challenge was to maintain a recognisable connection while adapting the experience to different games, launch moments and community interests — consistency without repetition.
02 / MFB’S CONTRIBUTION
PARTNER ECOSYSTEM
EXECUTION.
Coordination across Bethesda, Xbox, local agencies, creators and event partners to connect franchise experiences with the wider event programme.
FRANCHISE EXPERIENCES
Support participatory experiences that translate game worlds into activities, gameplay and photo opportunities.
COMMUNITY & CREATORS
Connect fans, cosplayers and creators with moments designed around the featured franchises.
CONTENT & COMMUNICATIONS
Coordinate local communications and content that extend selected event moments beyond the venue.
03 / THREE CONSECUTIVE EDITIONS
A CONTINUING PRESENCE.
A DIFFERENT CHAPTER EACH YEAR.
ESTABLISHING PRESENCE WITHIN XBOX
Starfield, The Elder Scrolls Online and Fallout 76 offered different entry points for fans through themed photo opportunities, cosplay, the Nuka Hammer challenge and gameplay within the Xbox booth.
EXPANDING FRANCHISE EXPERIENCES
Indiana Jones and the Great Circle brought playable access, the Temple Challenge, Fedora pins and developer conversations. Fallout 76 added gameplay and cosplay, with both franchises integrated into Xbox’s broader presence.
DEEPENING COMMUNITY CONNECTION
Fallout-focused activities combined gameplay, the Bounty Hunter Challenge, cosplay, photo opportunities and a community quiz. Creator participation and content collaboration with Xbox extended the experience beyond the event floor.
04 / QUALITATIVE IMPACT
RECOGNISABLE PRESENCE.
RENEWED EXPERIENCES.
Across the three editions, Bethesda’s participation connected different franchises and release moments with fan experiences. The work combined continuity with fresh reasons to participate, supported by coordination within the Xbox ecosystem.
CONTINUITY
Three consecutive editions.
An ongoing connection with fans.
PARTICIPATION
Franchise-led activities.
Different ways to engage.
COLLABORATION
Bethesda within Xbox.
Coordinated local execution.
This overview is qualitative. Internal KPIs, targets, budgets, partner-level performance and proprietary operational details are not disclosed.